• Strategic Planning: Develop and execute comprehensive marketing strategies that align with Dodo's brand vision and business objectives, ensuring a cohesive approach across PR, trade marketing, and product marketing
• Brand Development: Oversee the development and maintenance of the Dodo brand identity, ensuring it remains consistent and captivating to the target audience
• Public Relations: Lead the PR efforts by establishing and maintaining strong relationships with media, influencers, and partners. Develop PR campaigns that generate positive media coverage and enhance brand visibility
• Trade Marketing: Create and implement trade marketing initiatives to support Dodo's presence in retail stores and e-commerce platforms. Collaborate closely with retail partners to drive sales and strengthen brand presence
• Media and E-Commerce: Keep developing the social media and e-commerce channel from a branding perspective to ensure maximum client engagement
• Product Marketing: Drive product marketing efforts, including product launches, seasonal campaigns, and promotional activities. Collaborate with product development teams to ensure alignment with market trends and customer demands
• Team Leadership: Build and lead a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative work environment
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve marketing goals and a strong return on investment
• Market Analysis: Continuously monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats, adapting marketing strategies accordingly
• Reporting and Analytics: Establish KPIs and performance metrics for marketing initiatives. Regularly report on campaign effectiveness and use data-driven insights to optimize marketing efforts

Who you are

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
• Proven experience (7+ years) in marketing leadership roles, preferably in the luxury fashion or jewelry industry
• Strong understanding of the luxury market, consumer behavior, and trends
• Excellent communication, presentation, and negotiation skills
• Demonstrated success in building and leading high-performing marketing teams
• Creative thinker with a strategic mindset and a data-driven approach
• Proficiency in marketing software and tools
• Ability to work collaboratively in a dynamic and fast-paced environment